Emotions through drawing and 2D animation technology.
Saturday, October 18, 2008
Friday, October 17, 2008
Pepsi Redesign
Pespi has decided to change the product's design, packaging, merchandising, and 'how they connect with consumers.' This change will cost them about $1.2 billion during a span of about 3 years. Here is an example of their new redesigned logo, where the popular white band will represent different smiles.
"A "smile" will characterize brand Pepsi, while a "grin" is used for Diet Pepsi and a "laugh" is used for Pepsi Max." Love it or leave it?
www.creativereview.co.uk
http://adage.com/
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