In 1939, 23 year old Alexander Steinweiss proposed to Columbia to make a change in the presentation and packaging of the 78 RPM record albums and to use original artwork (drawings and paintings) on the covers. This new approach was quite a change if compared to the gold or silver imprint of just the nomenclature in a serif or gothic font on the black, brown or beige heavy books. The new look skyrocketed the sales of an already very popular composition. From that day on the artistic packaging became an important part of the record.
As an addition to a show of Steinweiss's work, there will be a tribute show paying homage to his unprecedented contribution to album cover art. Steinweiss is 90 years old this year and this tribute is long overdue.
The show dates are Jan. 19th- Feb. 12th at the Robert Berman Gallery: 2525 Michigan Ave, C2, Santa Monica, CA 90404. If you are in the area, you definately don't wanna miss out!
3 comments:
do you know if the book is on sale anywhere?
reagan was kinda talking about it, but not really. ha. if that makes sense. i'll ask him this thursday.
yeah ask him.
:]
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