Pespi has decided to change the product's design, packaging, merchandising, and 'how they connect with consumers.' This change will cost them about $1.2 billion during a span of about 3 years. Here is an example of their new redesigned logo, where the popular white band will represent different smiles.
"A "smile" will characterize brand Pepsi, while a "grin" is used for Diet Pepsi and a "laugh" is used for Pepsi Max." Love it or leave it?
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